Sara’s A-HA! Moment
Sara cut the feet out of her pantyhose to look smashing in her cream-colored pants.
Sara finds a mill to manufacture her “crazy idea” and SPANX footless body-shaping pantyhose are born!
Sara Makes a Sale
Neiman Marcus places Sara’s first major order!
Footless Body-Shaping Pantyhose is placed on “Oprah’s Favorite Things” list for 2000.
NO MORE GRID BUTT
Sara invents Control-Top Fishnets.
Mama Spanx and Power Panties
Spanx wins a new fanbase with the launch of new mama products. Power Panties is invented, the first legband-free, mid-thigh hosiery shaper.
ROLLIN’, ROLLIN’, ROLLIN’…
Spanx introduces All the Way Full-Length Pantyhose.
Gwyneth Paltrow told USA Today that she wore 2 pairs of SPANX to slim down after giving birth.
Trivial Pursuit Shout-Out
Spanx was the answer to the Trivial Pursuit question, “What company invented Control-Top Fishnets & coined the phrase ‘No more grid butt’?”
Sara travels the world with Fox TV for Sir Richard Branson’s “The Rebel Billionaire.”
Higher Power Launches
SPANX GETS “INTIMATE”
Spanx adds Intimate Apparel with Hide & Sleek and Slim Cognito. Spanx, Inc. earns the Advertising Age “Marketing 50” honor.
New to the family
ASSETS by Sara Blakely is launched at Target.
Oprah said “I’ve given up panties and only wear SPANX” on her show on May 20th, 2006.
Give a Damn
Sara and Sir Richard Branson throw the “Give a Damn Party” to launch the Sara Blakely Foundation.
PAY IT FORWARD
Sara surprises Oprah with a check for $1,000,000 for the Oprah Winfrey Leadership Academy Foundation in South Africa.
Spanx launches Bra-llelujah! Underwire, which quickly becomes the number one selling bra at all retailers.
SHAPEWEAR GETS CHIC
Spanx takes on new initiatives by launching Haute Contour.
SPANX FOR MEN
Spanx launches SPANX for Men compression vundershirts.
GET IN ON THE ACTION!
The first ever SPANX shop opens at Bloomingdale’s 59th Street in NYC!
LIGHTS, CAMERA, COVERGIRL!
Sara graces the cover of Forbes Magazine as the youngest self-made female billionaire.
SPANX OPENS SHOP
The first ever standalone Spanx store is launched at Tysons Corner in Virginia.
STRETCHING THE GLOBE
The ASSETS brand grows to include ASSETS Red Hot Label.
THE GIVING PLEDGE
Sara commits to giving more than half of her wealth to charitable causes.
WE PUT THE SKINNY IN THE JEANS
SPANX launches Shaping Denim.
Sara makes the cover of Inc. Magazine.
FLOTUS SHOUT OUT
“We all wear them [SPANX]… with pride” — First Lady Michelle Obama, during Sara’s visit to the White House.
MOVING ON UP
Spanx headquaters moved in to Buckhead Atlanta.
THE NEW GENERATION OF POWER
Spanx introduces Power Series, updating fan favorites.