Sara’s A-HA! Moment

1998

Sara cut the feet out of her pantyhose to look smashing in her cream-colored pants.

In Production

2000

Sara finds a mill to manufacture her “crazy idea” and SPANX footless body-shaping pantyhose are born!

Sara Makes a Sale

Neiman Marcus places Sara’s first major order!

Hello Fame

Footless Body-Shaping Pantyhose is placed on “Oprah’s Favorite Things” list for 2000.

NO MORE GRID BUTT

2001

Sara invents Control-Top Fishnets.

Mama Spanx and Power Panties

2002

Spanx wins a new fanbase with the launch of new mama products. Power Panties is invented, the first legband-free, mid-thigh hosiery shaper.

ROLLIN’, ROLLIN’, ROLLIN’…

2003

Spanx introduces All the Way Full-Length Pantyhose.

Famous Friends

2004

Gwyneth Paltrow told USA Today that she wore 2 pairs of SPANX to slim down after giving birth.

Trivial Pursuit Shout-Out

Spanx was the answer to the Trivial Pursuit question, “What company invented Control-Top Fishnets & coined the phrase ‘No more grid butt’?”

Reaching Higher

Sara travels the world with Fox TV for Sir Richard Branson’s “The Rebel Billionaire.”

Higher Power Launches

SPANX GETS “INTIMATE”

2005

Spanx adds Intimate Apparel with Hide & Sleek and Slim Cognito. Spanx, Inc. earns the Advertising Age “Marketing 50” honor.

New to the family

2006

ASSETS by Sara Blakely is launched at Target.

Oprah-Approved

Oprah said “I’ve given up panties and only wear SPANX” on her show on May 20th, 2006.

Give a Damn

Sara and Sir Richard Branson throw the “Give a Damn Party” to launch the Sara Blakely Foundation.

PAY IT FORWARD

2007

Sara surprises Oprah with a check for $1,000,000 for the Oprah Winfrey Leadership Academy Foundation in South Africa.

BRA-LLELUJAH!

2008

Spanx launches Bra-llelujah! Underwire, which quickly becomes the number one selling bra at all retailers.

SHAPEWEAR GETS CHIC

2009

Spanx takes on new initiatives by launching Haute Contour.

SPANX FOR MEN

2010

Spanx launches SPANX for Men compression vundershirts.

GET IN ON THE ACTION!

2011

The first ever SPANX shop opens at Bloomingdale’s 59th Street in NYC!

LIGHTS, CAMERA, COVERGIRL!

2012

Sara graces the cover of Forbes Magazine as the youngest self-made female billionaire.

SPANX OPENS SHOP

The first ever standalone Spanx store is launched at Tysons Corner in Virginia.

STRETCHING THE GLOBE

The ASSETS brand grows to include ASSETS Red Hot Label.

THE GIVING PLEDGE

2013

Sara commits to giving more than half of her wealth to charitable causes.

WE PUT THE SKINNY IN THE JEANS

2014

SPANX launches Shaping Denim.

FEARLESS LEADER

Sara makes the cover of Inc. Magazine.

FLOTUS SHOUT OUT

“We all wear them [SPANX]… with pride” — First Lady Michelle Obama, during Sara’s visit to the White House.

MOVING ON UP

2015

Spanx headquaters moved in to Buckhead Atlanta.

THE NEW GENERATION OF POWER

Spanx introduces Power Series, updating fan favorites.