About Leg UP

Everybody needs a leg up in the beginning of starting a business. My big break came when Oprah named Spanx a “Favorite Thing”. We at Spanx want to pay it forward and give other amazing women entrepreneurs their leg up!

Because of our amazing fans, we now have a community of millions we reach through the Spanx catalog, spanx.com and social media. With Leg Up®, we use these channels to support female entrepreneurs and their businesses/products.

Leg Up Prize Package:

  • A feature in the Spanx catalog — reaching approximately 1 million fans
  • A feature on spanx.com — including the homepage
  • Multiple features via Spanx social media and the Spanx blog
  • Lucky Red Backpack (the same kind Sara used to start Spanx) — we hope it brings you huge success and that you know we've always got your back…(and your butt) :-)
  • Opportunity to have a private chat with Sara to ask your most pressing entrepreneurial questions
  • Spanx does not profit in any way. Our only hope is that another woman gets great exposure and her much-deserved leg up!

how to apply

Have a business you’ve started? Submit your story and you could be the next Leg Up winner. We can’t wait to hear from you!


  • Women who have a product or business made/started. This is not a program for ideas/products still in the prototype stage
  • You must have a website and ordering capability either through a phone or on the web
  • You must be able to ship and fulfill lots of orders!
learn more apply

If they are a Leg Up winner, you can be assured we think it’s worth telling you about.



Winning a Leg Up was just the beginning for these ambitious ladies.

We love hearing their tales of success and how they’re paying it forward!

check it out