Spanx founder Sara Blakely was getting ready for a party when she realized she didn’t have the right undergarment to provide a blemish-free look under white pants. Armed with scissors and sheer genius, she cut the feet off her control top pantyhose and the Spanx revolution began! The Spanx brand now houses over 200 products ranging from slimming apparel and swimsuits, to bras, activewear and men’s undershirts. To help women everywhere experience the power of shapewear, Sara launched ASSETS®, a focused range of body-shapers and ASSETS® Red Hot Label™ by SPANX®, a luxe extension of ASSETS that offers a wider assortment of slimmers, bras and panties.
With an array of problem-solving products for every body type and budget, Spanx has secured its place in women’s hearts and in pop-culture with daily mentions everywhere from CNN to SNL. In March of 2012, Founder Sara was named the world’s youngest, self-made female billionaire by Forbes Magazine and one of TIME’s 100 Most Influential People. Headquartered in Atlanta, GA and opening retail shops across the United States, Spanx can now be found worldwide in more than 50 countries. In addition to keeping butts covered from Savannah to Singapore, SPANX also shapes the world by focusing on their mission:
To help women feel great about themselves and their potential.