Giving Women a Leg Up

Sara Blakely - With no money to advertise, I would stand in department stres all day and tell women about SPANX.

Our goal: Empower women entrepreneurs!

Dear Spanx fans,

Everybody needs a leg up in the beginning of starting a business. My big break came when Oprah named SPANX a “Favorite Thing”. We at Spanx want to pay it forward and give other amazing women entrepreneurs their leg up!

Because of our amazing fans, we now have a community of millions we reach through the Spanx catalog, and social media. With Leg Up®, we use these channels to support female entrepreneurs and their businesses/products.

Leg Up Prize Package:

  • A feature in the Spanx catalog — reaching approximately 1 million fans
  • A feature on — including the homepage
  • Multiple features on the Spanx facebook page and Spanx blog,
    The Rear View
  • Lucky Red Backpack (the same kind I used to start Spanx) — we hope it brings you huge success and that you know we've always got your
    back…(and your butt) :-)
  • Opportunity to have a private chat with me to ask your most pressing entrepreneurial questions

Spanx does not profit in any way. Our only hope is that another woman gets great exposure and her much-deserved leg up!

Women supporting women brings great karma and is good for the world! Go to their websites and check them out. If they are a Leg Up winner, you can be assured we think it’s worth telling you about.

Have a business you’ve started? Submit your story and you could be the next feature in the Spanx catalog and on the website! Can’t wait to hear from you.

Sara Blakely
Founder of Spanx®
and Leg Up®

Who Qualifies?

  • Women who have a product or business made/started. This is not a program for ideas/products still in the prototype stage.
  • You must have a website and ordering capability either through a phone or on the web.
  • You must be able to ship and fulfill lots of orders!
Download Read the Rules and Download the Application

Meet the Winning Entrepreneurs!

Brittany Merrill Underwood of Akola
Brittany Merrill Underwood
Liz Forkin Bohannon of Sseko Designs
Liz Forkin Bohannon
Sseko Designs

What’s up with Leg Up Winners?

Winning a Leg Up was just the beginning for these ambitious ladies.

We love hearing their tales of success and how they’re paying it forward!